Glossary term
Rebrand
A marketplace identity changes name, visual identity, product framing, or destination while some continuity may remain.
Glossary terms explain how Minted & Gone describes NFT marketplace history. They are archive labels, not legal, financial, ownership, or technical audit conclusions.
Definition
Rebrand
A rebrand is not the same as a disappearance. Records should identify predecessor and successor paths when sources support them.
Related guides
Read this term in context
Archive note
Keep the layer visible
When this term appears in a marketplace record, read it with the record status, timeline events, evidence notes, archive URL, and confidence fields. A term should clarify the layer being discussed rather than imply more certainty than the sources support.